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Identity-driven Design

is for those who crave authenticity in their space — Every decision is guided by the belief that your home is an expression of your uniqueness — a place where you can be unapologetically yourself.
Together, we shape a home that reflects and supports who you are, clearly and intentionally.
The result is a healing space that feels grounded, personal, and deeply aligned with you.

What you get:

  • A deep, conversational session focused on your values, references, contradictions, taste, and lived experiences.
    This is all about patterns: what you’re drawn to, what you reject, and what feels true to you but hasn’t yet found a spatial language.

  • The layout is developed as a narrative, not a plan.
    Spaces are designed to express how you live, host, withdraw, create, or present yourself — each area carrying intention and meaning.

  • We source key pieces that express your individuality — a balance of bold gestures and quiet layers, all with personal meaning.

  • Curated boards that define the feeling, palette, and material direction of your space.

  • Selection of finishes, fabrics, and materials that invite tactile calm and sensory nourishment.

    Color palette based on emotional response, mood regulation, and environmental psychology.

  • Design of intentional spaces that support wellness routines such as meditation, rest, bathing, stretching, or simply breathing.

  • Use of lighting design to support natural rhythms of energy, rest, and hormonal regulation.

  • Visualisations allow you to see yourself in the space before execution.
    They’re used as a tool for refinement — adjusting tone, boldness, contrast, and expression until it feels right.

  • Complete management of sourcing, delivery logistics, and on-site assembly — so every element arrives and settles seamlessly.

  • Styling is treated as authorship.
    Personal objects, art, books, and details are placed to reinforce narrative, balance, and character.

  • A supportive walkthrough at the end of the project to revisit the space with intention. It offers emotional closure, practical guidance, and a gentle invitation into new habits and rhythms.

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BOOK A FREE CONSULTATION

Questions you might have

  • Nothing special. This is a discovery phase to get to know each other and understand what your space needs to support. I will guide the conversation and draw out the priorities, patterns, and possibilities.

  • There are no “small” projects. We support everything from a single room refresh to full-home design, renovations, and new builds. Whether you’re settling in, rebuilding after a life shift, or refining what you already love, we meet the project at the level that best supports your day-to-day rhythm and the way you want to live in the space.

  • Style clarity is part of the work. Through conversation, observation, and a structured discovery process, we identify what you’re drawn to and why—then translate it into a coherent direction that fits your real life. Your space should reflect you, not a trend cycle or what an algorithm says you “should” want.

  • We are based in Zürich and Zug and work across Switzerland.

  • Yes. When trade pricing is available through our partner brands (including Bolia, Ethnicraft, Prostoria, and others), we pass the benefits directly to you. You’ll see the reduced pricing clearly, and we handle the ordering and coordination. Availability and discount levels can vary by brand and product, and some promotions may not be stackable—so we always confirm the best applicable pricing before purchase.

  • Absolutely — If you feel like something doesn’t apply or you need something different, we’ll shape a custom path that fits your reality.